Barcelona have signed a five season agreement with Midea that starts in the 2026-27 season. The club says Midea will be a Main Partner and the Official Home Appliances Partner, with the logo on the left sleeve of the first team jersey and on training wear from 1st July 2026. The deal was signed on 2nd September by First Vice President Rafael Yuste and Lewis Fu, President of Midea International Business.
What the club announced
The agreement runs through the 2030-31 season. The placement covers matchdays and training. Rafael Yuste said it will be an honor for the club to welcome Midea, highlighting the company’s focus on research and innovation and saying it matches the club’s forward looking approach. Lewis Fu called Barcelona one of the most successful and popular teams in the world. He said Midea looks forward to a long partnership and aims to be number one on and off the field.
Reports in Spain
According to Mundo Deportivo, Midea will replace Ambilight on the first team sleeve starting in 2026-27. The outlet reports an internal valuation of around 12 million euros per season. The agreement covers both the match shirt sleeve and the training kit.
About Midea
Midea is a leading smart home appliance brand within Midea Group. The group also works in industrial technology, building technology, robotics and automation, medical, and smart logistics. As shared in the provided materials, Midea Group was established in 1968, has more than 190,000 employees worldwide, generated 57.5 billion dollars in revenue in 2024, and ranked 246th on the Fortune Global 500 in 2025.
